DREAMS TEAM EVENTS |
ELEVATING DIGITAL PRESENCE
THROUGH SOCIAL MEDIA

Curated by Align Studio | Arianna Piroddi | January 2025

(1) UNDERSTAND THE BRAND

_RESEARCH

  • Define goals: is it brand awareness, lead generation, sales, or thought leadership?

  • Identify UVP: What makes you stand out?

  • Study the industry and competitors: understand the trends, gaps, and benchmarks.

_TARGET AUDIENCE

  • Create audience personas: Who are they trying to reach? (Demographics, behaviours, pain points, and goals).

  • Tailor content strategies for each platform's audience.

_BRANDING

  • Brand Personality
    how the brand speaks, behaves, and interacts with the audience to describe the personality (e.g., bold, approachable, innovative, luxurious).

  • Visual Identity: logo (existing); color palette that evoke the desired emotions; typography and imagery.

(2) PLATFORM–SPECIFIC STRATEGIES

_INSTAGRAM

  • Focus: Visual storytelling, brand aesthetics, community engagement.

  • Action:
    - Set up a business account.
    - Create a cohesive feed with high-quality images, reels, and carousels.
    - Use hashtags, geotags, and collaborations to boost visibility.
    - Post stories for real-time engagement and behind-the-scenes content.

_FACEBOOK

  • Focus: Community building, sharing detailed posts, events, and customer service.

  • Action:
    - Set up a professional page with complete business details.
    - Join relevant groups and share value-driven content.
    - Use boosted posts and targeted ads for broader reach.     (need external expert)

_LINKEDLN

  • Focus: Professional networking, thought leadership, B2B connections.

  • Action:
    - Optimize profiles (individual and company pages) with professional images and keywords.
    - Share industry insights, achievements, and expertise.
    - Connect with influencers.

_TIKTOK

  • Focus: Short-form video content, trends, and viral potential.

  • Action:
    - Create a business account and follow trending hashtags and challenges.
    - Post and edit short video
    - Post engaging, entertaining, or educational short videos.     (need external creator)
    - Use TikTok ads or influencer collaborations to increase reach. (need external expert)

(3) PLANNING & CONTENT STRATEGY

_CONTENT PILLARS

  • Define themes (e.g., education, entertainment, promotion, testimonials).

  • Align content with the brand’s UVP.

_POSTING FREQUENCY

  • Instagram: 2 times per week + 3 stories per week.

  • Facebook: 2 times per week.

  • LinkedIn: 2 times per week.

  • TikTok: 2 times per week.

_TOOLS & AUTOMATION

  • Use free / monthly plan tools like Meta Business Suite, Later, or Buffer.

_CONTENT CALENDAR

  • Plan posts, reels, stories, and videos weekly/monthly.

  • Incorporate important dates, holidays, and campaigns.

_DEFINITION OF KPI + TRACKING

  • Instagram: Engagement rate, reach, follower growth.

  • Facebook: Post reach, likes, comments.

  • LinkedIn: Profile views, article engagement.

  • TikTok: Video views, shares, follower growth.

  • Montly reports: showcase wins, insights, and areas for improvement.

_DESIGN & AESTHETIC

  • Develop a consistent style guide (images, colors, fonts, tone).

(4) TIMING AND QUOTATION PROPOSAL

_INITIAL SETUP AND BRAND IDENTITY (ONE–TIME SETUP)

Total Hours: ~40-50 hours
A. Brand Research & Strategy (10-12 hours)

  • Understanding the brand’s goals, target audience, and competitors: 6-8 hours.

  • Identifying key trends and content ideas for each platform: 4 hours.

B. Brand Identity Development (10-15 hours)

  • Defining tone of voice, colors, fonts, and style guide: 5-7 hours.

  • Creating templates (e.g., Instagram posts, TikTok thumbnails): 5-8 hours.

C. Platform Setup and Optimisation (15-20 hours)

  • Instagram: 4-5 hours.
    Create bio, set profile picture, link bio tools, hashtag research.

  • Facebook: 3-4 hours.
    Set up business page, connect messaging, add details.

  • LinkedIn: 4-5 hours.
    Optimise profile/company page, keywords, banner, description.

  • TikTok: 4-6 hours.
    Set up profile, trend research, identify hashtags.

_ONGOING PLATFORM MANAGEMENT

Total Monthly Hours: ~50-72 hours (13-18 hours per week)
A. Content Creation & Planning (5-8 hours per week)

  • Designing posts, creating captions, editing reels/TikTok videos: 3-5 hours.

  • Content calendar updates and scheduling: 2-3 hours.

B. Community Management (4-6 hours per week)

  • Responding to comments, DMs, and engaging with followers:

    • Instagram: 1.5-2 hours/week.

    • Facebook: 1 hour/week.

    • LinkedIn: 1 hour/week.

    • TikTok: 1 hour/week.

C. Research and Trend Monitoring (2-3 hours per week)

  • Monitoring trends, hashtags, and platform algorithm updates.

D. Analytics and Reporting (2 hours per week)

  • Tracking engagement, reach, and follower growth for all platforms.

  • Adjusting strategy based on insights.

_PLATFORM–SPECIFIC TIME BREAK DOWN (weekly)

Instagram (~4-6 hours/week)

  • Content creation (reels, carousels, stories): 3 hours.

  • Engagement and community management: 1.5 hours.

  • Scheduling and posting: 1 hour.

Facebook (~2-3 hours/week)

  • Content creation and sharing: 1-1.5 hours.

  • Community management: 1 hour.

  • Scheduling and monitoring: 0.5 hour.

LinkedIn (~2-3 hours/week)

  • Creating thought-leadership posts or articles: 1 hour.

  • Connecting and responding to messages: 0.5-1 hour.

  • Engaging with groups and posts: 0.5 hours.

TikTok (~4-6 hours/week) (better with an external creator)

  • Filming and editing videos: 3-4 hours.

  • Engaging with comments and trends: 1 hour.

  • Posting and monitoring: 0.5-1 hour.

_MONTHLY TIME ESTIMATE (Including First Month Setup)

Initial Setup & Brand Identity 40-50 hours (one-time)

Ongoing Instagram Management 16-24 hours

Ongoing Facebook Management 8-12 hours

Ongoing LinkedIn Management 8-12 hours

Ongoing TikTok Management 16-24 hours (better with an external expert)

Total (First Month) 88-122 hours

Total (Subsequent Months) 48 -72 hours

_BUDGET PROPOSAL (Draft concept)

Using an hourly rate of €40/hour (+ Rivalsa INPS 4%)

First Month:

  • Setup & Brand Identity: 50 hours x €40 = €2.000

  • Ongoing Management: 72 hours x €40 = €2.880

  • Total for First Month: €4.880

Subsequent Months:

  • Ongoing Management Only: 48 –72 hours x €40 =
    from 1.920 to €2.880

(+)_ON SITE MANAGEMENT PROPOSAL (when possible)

Scope of Work
- Manage live content creation (Instagram Stories, Reels, TikTok videos, Facebook updates).
- Engage with attendees for interviews, testimonials, or other interactive content (if possible)
- Coordinate with event organisers for smooth execution of digital strategies.
- Monitor and respond to audience engagement in real-time.

Fee Structure
A. Daily Fee (On-Site):

  • Example: €300/day for a full day (up to 8 hours).

  • Half-Day Option: €150 for up to 4 hours.

B. Hourly Rate (On-Site): Example: €50/hour for ad hoc or flexible time commitments.

C. Pre-Event Preparation Fee (Optional / if needed): for planning, content creation, and strategy discussions before the event.

Travel and Accommodation Expenses
Transportation (flights, train, car rental, fuel) and Accommodation or equivalent lodging: Covered at actual cost.